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I was in charge of the renewal of Weruth Co., Ltd.'s official website.

The old site lacked a consistent impression due to variations in tone and manner of expression, and it was difficult to use because the amount of information was too concentrated on one page.
Therefore, in this renewal, we have implemented a simple and easy-to-read design and distributed a wide range of information instead of conveying information on one page.

まず運用会社様から温泉施設の詳細情報と素材の共有を受けて、AIを活用して施設を分析したうえでターゲットに合わせたコピー案とスライド構成を策定しました。その後、写真の選定・加工を通じてPOLAの世界観に即したデザインへと落とし込み、運用会社様と即時連携しながらフィードバックを反映してブラッシュアップを完了しました。

I was in charge of the renewal of Weruth Co., Ltd.'s official website.

The old site lacked a consistent impression due to variations in tone and manner of expression, and it was difficult to use because the amount of information was too concentrated on one page.
Therefore, in this renewal, we have implemented a simple and easy-to-read design and distributed a wide range of information instead of conveying information on one page.

運用代行会社様と迅速かつ密な連携をとることで、ブランドの意図を汲み取ったクリエイティブを安定的に供給しています。近年では静止画の広告だけでなく、Canvaを用いたリール動画制作にも携わり、より多角的な視点から各地の温泉の魅力を発信することに貢献しています。

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