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I was in charge of the renewal of Weruth Co., Ltd.'s official website.

The old site lacked a consistent impression due to variations in tone and manner of expression, and it was difficult to use because the amount of information was too concentrated on one page.
Therefore, in this renewal, we have implemented a simple and easy-to-read design and distributed a wide range of information instead of conveying information on one page.

キャンプという空間でどう見られたいか、商品の世界観をヒアリングしつつ、丸太と煙というモチーフを、ビンテージ風のイラストレーションへ落とし込みました。

ディレクションとのすり合わせ：ラベル全体の世界観とロゴのバランスを調整し、細部を微修正。

I was in charge of the renewal of Weruth Co., Ltd.'s official website.

The old site lacked a consistent impression due to variations in tone and manner of expression, and it was difficult to use because the amount of information was too concentrated on one page.
Therefore, in this renewal, we have implemented a simple and easy-to-read design and distributed a wide range of information instead of conveying information on one page.

ラベルデザインを担当されたディレクターの方と連携し、商品シリーズ全体としての一貫した世界観を具現化しました。日常の食卓からアウトドアシーンまで、どのような場所でもブランドの個性が伝わるデザインとして仕上がりました。

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